Privacy Policy

Your privacy matters

This Privacy Policy describes how Maelé collects, uses, and shares your personal information when you visit, purchase from, or otherwise interact with maeleritual.com (the "Site").

Information we collect

When you visit our Site or place an order, we may collect:

  • Identity and contact information: name, email address, shipping address, phone number, billing information.
  • Order information: products purchased, quantities, dates, prices.
  • Technical information: IP address, browser type, device, pages viewed, time spent on Site, referring URL.
  • Marketing preferences: your subscription status to our newsletters and promotional communications.

How we use your information

  • To process, fulfill, and ship your orders.
  • To communicate with you about your order, customer service, and product updates.
  • To send you marketing communications (only with your explicit consent, and you can opt out at any time).
  • To improve our website, products, and customer experience.
  • To prevent fraud and comply with legal obligations.

Sharing your information

We share your information only with trusted third parties necessary to operate our business:

  • Payment processors — Shopify Payments, Stripe (for securely processing your payment).
  • Shipping carriers — to deliver your order.
  • Marketing platforms — Klaviyo (for email communications, only if subscribed).
  • Analytics providers — Meta (Facebook) Pixel, Google Analytics (anonymized data to understand site usage).

We do not sell your personal information.

Your rights (California residents - CCPA)

Under the California Consumer Privacy Act (CCPA), if you are a California resident you have the right to:

  • Know what personal information we collect about you.
  • Access a copy of your personal information.
  • Request the deletion of your personal information.
  • Opt out of the sale of your personal information (note: we do not sell).
  • Not be discriminated against for exercising your rights.

To exercise these rights, email contact@maeleritual.com with the subject "CCPA Request".

Cookies and tracking

We use cookies and similar technologies to improve your shopping experience, remember your preferences, and analyze how visitors use our Site. You can manage cookies via your browser settings. Disabling cookies may limit certain Site features.

Data retention

We retain your personal information as long as your account is active, as needed to provide our services, or as required to comply with legal obligations.

Security

We use industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Children's privacy

Our Site is not directed to children under 13. We do not knowingly collect information from children. If we become aware of such collection, we will delete it promptly.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The "last updated" date below indicates when changes were made.

Contact us

For any privacy-related questions or to exercise your rights, please contact us at:

Maelé · contact@maeleritual.com

Last updated: May 26, 2026